Copywriting Secrets of Tech Writers
Howdy ya’ll… If you know me from a bar of soap, you’ll know I’ve been writing hard-hitting sales copy for web sites for many years by now. If you follow the Internet Marketing scene even loosely,...
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Why Hire A Copywriter Who Knows What They’re Doing
Well, it had to be proven. Illustrated. Beaten to death. But there it is: proof that sales copy needs to be crafted knowing exactly what you’re doing… in what part of the world. After you scroll down...
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Does Empathy Help Sell Your Stuff?
If you know anything about copywriting, you know it’s ripe with, well, just copied or at best swiped or adapted elements. And there’s nothing wrong with that, after all it’s wise to model your ads...
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The Copyist Newsletter For August 2010 Is Here!
I know you may actually be in the middle of your summer vacation right now, like many in Europe are.. For me though, it’s back to crafting wickedly effective words that sell stuff. Any stuff. photo...
View ArticleThe Truth About Conversion Rates
Ah, the all-important conversion RATE. “1% conversion from PPC is the benchmark” “5% conversion from JV traffic is the bare minimum” “All good marketing gets at least a 10% conversion rate” To which I...
View ArticleHow to Become an Online Copywriter in 2013
Hey! I got an interesting question asked today, and I thought you might be interested too. That question is: “How do I go about becoming a copywriter for the internet in 2013?” Online copywriting today...
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Going Deep: the REAL Requirement of a Freelance Copywriter
Let’s talk about the REALITY of copywriting. Being a copywriter for hire, or even doing it for your own business. But mostly I’m talking about freelance copywriting. It’s NOT about the technique –...
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How To Trigger An Almost Compulsive Buying Habit In Your Customers
“Offers! Delicious Offers! Get them while they last!” -there’s a customer born every minute… Wouldn’t it be NICE? To not only get a dribble of sales here and there, or even some solid response to a...
View ArticleCarCast – Everything Is Copy
Some people think you only need high impact sales copy when releasing a new product. While true… that’s only ONE place where you can increase your results! What if you had dozens and dozens of ‘profit...
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How It Clicked For Me: Writing Copy That Sells Anything
So here’s a short version of my journey: how I ‘got it’. A.k.a. how to write copy that sells anything. I don’t talk about my journey as much as I perhaps should, but since people keep asking me, I’m...
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